For years, interior and exterior walls have been treated as two separate painting requirements. Homeowners and construction professionals have had to select and manage different products, balancing aesthetics, durability, application needs and budgets. However, as India’s construction and renovation market evolves, demand is shifting towards solutions that combine convenience with premium performance.
Today’s consumers expect paint to do more than add colour to walls. They seek attractive finishes, weather protection, easier maintenance, environmental responsibility and lasting value. At the same time, contractors, dealers and retailers prefer solutions that simplify product selection, procurement and inventory management.
Responding to these changing expectations, Walplast Products Pvt. Ltd. has expanded its HomeSure portfolio with the launch of HomeSure Mastertouch Vivid Shine 2-in-1 Emulsion, a premium water-based acrylic emulsion designed for both interior and exterior wall applications. By combining two traditionally separate requirements in one product, it simplifies the painting process while helping deliver a consistent premium finish across the property.
“Our vision is to build HomeSure into a comprehensive, end-to-end destination for high-quality building and finishing solutions. As consumer preferences increasingly shift towards products that deliver both superior aesthetics and long-term performance, we remain focused on driving innovation that enhances everyday living. The launch of HomeSure Mastertouch Vivid Shine 2-in-1 Emulsion marks a significant step in strengthening our premium paints portfolio and reinforces our commitment to delivering reliable, high-performance solutions for modern spaces,” says Kaushal Mehta, Managing Director, Walplast Products Pvt. Ltd.
Developed using advanced acrylic technology, the emulsion offers a smooth, rich sheen finish along with excellent coverage, superior opacity and strong adhesion. Its weather- and UV-resistant formulation is designed to help walls retain their colour, sheen and finish under India’s diverse climatic conditions.
The product also offers anti-fungal and anti-algal protection, supporting surface durability in humid regions. Good washability makes painted surfaces easier to maintain, while its low-odour and low-VOC formulation responds to the growing preference for more environmentally responsible coating solutions. Backed by a three-year warranty, the product combines premium aesthetics with reliable, long-lasting performance.
The 2-in-1 proposition also creates value across the painting ecosystem. A single solution for interior and exterior applications can simplify product selection for homeowners and streamline procurement and execution for contractors. For distributors, dealers and retailers, it can support more efficient inventory management by reducing the need to stock separate products for two major application areas.
The launch further strengthens the HomeSure ecosystem, which comprises wall putty, tile adhesives, premium plasters, gypsum products, construction chemicals, admixtures and other building solutions. Suitable for well-prepared plaster, concrete and masonry surfaces, Vivid Shine is available in 1-litre, 4-litre, 10-litre and 20-litre packs.
As India’s decorative paints market becomes increasingly premium and performance-driven, multifunctional products are likely to gain greater relevance. HomeSure Mastertouch Vivid Shine reflects this shift by bringing interior elegance and exterior protection together in one solution—simplifying the painting journey while delivering the aesthetics, convenience and performance expected from a modern premium finish.
