This festive season, Ice Cream Works is spreading Christmas cheer with a delightful in store activation that adds an element of surprise to every visit. From 24th to 30th December, the brand invites customers to unwrap a little holiday magic with its special Mystery Box experience.
As part of the activation, guests who purchase any ice cream of their choice are encouraged to head to the Mystery Box, where Santa has left behind a range of sweet surprises waiting to be discovered. Simple, playful, and engaging, the concept brings the joy of gifting into the Ice Cream Works experience, making each visit feel festive and rewarding.
Designed to create excitement, curiosity, and shared moments of happiness, the Mystery Box activation reflects Ice Cream Works’ focus on celebrating occasions through fun, flavour, and memorable customer interactions during the most joyful time of the year.
