No matter how big or small your business is, the value of generating high-quality content today has grown exponentially. Over the years, the lines between SEO and content have also blurred. So much so that doing SEO without content marketing or vice versa is a no go.
As many as 92% of people start their online search with Google. Searches done on such engines bring plenty of organic traffic, much more than social media or through other digital marketing mediums. This goes on to say that for your SEO strategy to work, you need a strong content marketing framework to start with.
Having led a global digital marketing company and helped clients across Australia, UAE, and the US with their content marketing efforts, I believe that the significance of content largely goes unnoticed. That being said, content is the cornerstone of every SEO strategy and can impact your overall web traffic, PPC and lead generation efforts.
What Makes Content So Important for SEO?
To understand what makes content so important, we need to understand how search engines retrieve and display information for searches.
Search engines such as Google prioritize search results which are highly valuable and relevant to the audience searching for those terms. For this, Google constantly keeps on updating its algorithms to deliver the best content possible.
So all in all, for your SEO or lead generation marketing strategy to work, you need robust content that needs to be optimized in the best possible way. As per a report by SEMrush, it was seen that those who allocated 10%-70% of their marketing budget for content marketing saw success with their efforts. A testament that shows how content can add value to your business.
Well-written content thus enhances search engine visibility by a good margin, helping you boost traffic and compelling the audience to make a purchase decision.
Quality Content Helps Build Growth
There is no denying that high-quality content written for websites and online channels attracts the ideal audience relevant to your business. Shareworthy content like infographics, engaging videos and case studies is something most audiences are likely to share, fostering credibility and growth for your brand.
So not only does quality content benefit the end consumer but it also helps fuel search rankings, build backlinks and establish a stronghold across different marketing channels.
High quality content is also an emerging investment option among businesses. As per the recent report for content marketing investments, it was seen that high quality content ranked in the top three areas of investment alongside social media/community building, and content promotion/distribution for growth.
Content Marketing Efforts with SEO Bring Great Returns
Among marketing strategies, SEO Content Marketing has the potential to deliver a good bang for your buck when it comes to ROI.
As per HubSpot, as many as 82% of marketers invest in content marketing for their online marketing campaigns while others say content can bring thrice as much better results for traffic and lead generation.
At our digital marketing company, we always focus on generating high-quality content in the long run that proves to be fruitful and affordable. This is knowing the fact that it costs 62% less than traditional channels and with 3X times the lead generation rate.
How Businesses Can Leverage Content for SEO
As a business owner there are plenty of ways you can use content to your advantage and uptick your SEO strategy.
For starters, you can kick off with audience research and dig out keywords most important to your business to start creating content relevant to them.
If you already have existing content, you can identify the top performing ones and gain insights to better them for your new strategy. You can do this with analytics tools like Google Search Console, SEMrush, and similar others.
Once you figure out what content is performing best for your online channels, you can use your findings to leverage its reach and engagement.
You can even keep a tab on your competitors and learn more about their strategy and what you can do to outperform them with your existing data.
Final Thoughts
As content and SEO are two faces of the same coin, it is integral to understand that both need to go hand in hand and complement your overall marketing strategy. It is only when your content marketing is in place that your SEO efforts will see success.
That said, there’s no better time to invest in content generation than now. With a robust content plan and SEO marketing at your disposal you can expect to get the business leverage you deserve to rise above the rankings.
Article by,
Mr.Zuber Sheikh, Managing Director, Rank My Business
